About
Us
Founded in 2014, Swanlaab is Venture Capital firm with a unique international team with broad investment and entrepreneurial experience located in Madrid and Tel Aviv.
We have many scars to prove our Venture Factory Model. We are crazy about sharing our experience with founders eager to learn to build their ventures slightly faster and in a more reliable way that is truly scalable. That can make the difference between those who are successful and those who are not.
We are involved from the inception of the company to help entrepreneurs achieve success
We help talented and ambitious entrepreneurs thrive. Our venture factory model is truly hands-on, entrepreneur-centric and results oriented throughout their journey.
Mutual trust, straight talk, and 24/7 commitment.
Building a successful startup is not an art, it’s a process. Â
We help thrive talented and ambitious entrepreneurs. Our venture factory model is truly hands on, entrepreneur centric and results oriented all the way.
Mutual trust, straight-talking and 24/7 commitment.
Building a successfull venture is not an art, it’s a process. Â
We are Lead Investors and focus on:
High Tech
We invest in breakthough technologies driven to become global leaders in their sectors. We love startups with strong technological innovation.
SpaniSH Startups
Spain has a vibrant and diverse tech ecosystem with talented engineers and entrepreneurs who are going to transform the world. We have a local focus with global vision.
SOFTWARE B2B
Swanlaab’s team has vast B2B entrepreneurial experience to help founders scale their startups. We’re truly hands on and help scale Software Enterprise worldwide.
SEED+ TO SERIES B
We believe this is the right moment to make an impact beyond raising money. Our initial tickets range from €0,5M to €3M, with a potential investment of €7M, including follow-on.
Our team

Mark Kavelaars
Founding Partner
Managing Partner and Co-founder of Swanlaab. Part of the Investment Comittee
Mark has +25 years managerial experience in tech, marketing and investments. He is the owner of IVC and Venture Partner of Crescendo VP.
Board Member of Sales Layer, Smart Protection, Coowry, Predictiva and Mysphera

Yuval Avni
Partner
Yuval is General Partner and part of the Investment Comittee at Swanlaab
Yuval has +15-year experience in Venture Capital with roles in Giza Venture Capital, Crescendo VP and GPV. He is a Medical Doctor with 4-year clinical experience and has served in the Israel Defense Forces as an officer in an elite intelligence unit

Verónica Trapa
Partner
Verónica is Managing Director and part of the Investent Comittee at Swanlaab
Verónica has +10 years of experience as an entrepreneur as founder of Life&Colors and Tu Chef. Se has as +8 years experience in Venture capital and is Professor of Negotiation at ICADE.
Board Member of Unnax, Predictiva and Mysphera

Zeev Holtzman
Founding Partner
Zeev is General Partner and Co-founder of Swanlaab
Zeev co-founded the Giza Group in 1985 and Giza Venture Capital in 1992. He was also a representative of Credit Suisse First Boston and Alex Brown in Israel; held top positions in the largest Israeli financial institutions and in Technion.

Juan Orbea
Analyst

Roger Salameh
Partner
Roger is Partner and part of the Investment Committee of the Agri-Food Tech Fund.
Roger has+ 30-year experience in the agricultural technology sector. He has been COO of a publicly traded company and Board Member in multiple technology ventures. He proves balanced experience on the needs of growth-oriented companies.Â

Verónica Trapa
General Partner
Verónica is General Partner and part of the Investment Committee of the Agri-Food Tech Fund.
Verónica has +10 years of experience as an entrepreneur as founder of Life&Colors and Tu Chef. Se has as +8 years experience in Venture capital and is Professor of Negotiation at ICADE.
Board Member of Unnax, Predictiva and Mysphera

Mark Kavelaars
General Partner
Mark is General Partner and part of the Investment Committee of the Agri-Food Tech Fund.
Mark has +25 years managerial experience in tech, marketing and investments. He is the owner of IVC and Venture Partner of Crescendo VP.
Board Member of Sales Layer, Smart Protection, Coowry, Predictiva and Mysphera

Dr. Nora Alonso
Partner
Nora is Partner and Chief Investment Officer of the Agri-Food Tech Fund.
Nora has +15-year experience in the biotech and Agri-Food sector. She has been CEO & Co-founder of an Agri Tech company during different stages of growth. Vast experience in strategic, funding and day-to-day operations with cross-functional teams.

Aitor Sancho
Co-founder and director

Alejandro Moya
Co-Founder & Director
Operator with > 5 years of experience in Management Roles in S&S distribution businesses and PMI activities. During +7 has lived a full cycle in succession and management of a SME. Co Founder of a Startup and IESE EMBA.

Sara Pérez
Partner & Operating Manager

Monte Davis
Partner
Serial Entrepreneur with > 25 years leading both early stage and multinational companies in US, Europe, Asia, and Oceania. Seasoned in growth through acquisition and post-merger integrations. MBA, Stanford GSB MSc, IESE.